I’m sure you’ve heard of Augmented Reality (AR) before- it’s in that application that got kids, and adults, all over the world outside hunting Pokemon; it allows consumers to visually explore furniture choices before a final purchase; or even what allows sports commentators to draw plays or first down lines on a screen. The consumer market is embracing the idea of using this new innovative technology to enhance their experiences and gain deeper insight and understanding of the images or content their seeing. The business sector has been slower to adoption, waiting to see if Augmented Reality will be put on the back-burner, like Virtual Reality much after it’s initial interest from the market or more widely embraced. Now that it seems AR is here to stay, the next step is figuring out if your team or company is ready to incorporate this new technology is an important first step towards a smooth integration and avoiding potential issues.
Use Cases are Already in Motion
Augmented Reality technology, and their supporting devices and headsets, has already been explored in a number of industries including healthcare, architecture and construction, education, and discrete manufacturing, to name a few. AR is unlocking new opportunities to take advantage of knowledge, images and deeper information to provide deeper context to a current situation. This becomes especially useful as a differentiation tool for customer-facing interactions where further explanation is often needed.
Take, for example, the world of Architecture- clients and stakeholders of a building project often don’t understand how to accurately read blueprints or unit descriptions which can add confusion to forming a consensus to finalize plans.
Making incorrect assumptions in the approval phase causes unneeded aggravation and can leave clients unhappy with the final end product. Powered with Augmented Reality models, architects can easily and accurately communicate and visually highlight their models providing clarity to proposed work.
Integration can be Easy
Taking the first steps to adopt new technology can often be difficult. The most seamless way to integrate without causing issues with workflow internally is to select a key PoC, or point of concept, project to use as test case. Aligning the project with a trial group of internal users enables a quick review of the technology and potential successes and pitfall of larger group implementation. Coordinating with internal IT teams allows this core test team to make sure they have all needed hardware and software before starting a trial smoothly.
Targeted the Wow Factor
Taking advantage of the ‘wow factor’ Augmented Reality provides the user, when done correctly, is a huge reason to explore this medium as a business tool. Imagine going to store and trying on a dress then virtually changing the color to decide your favorite. The story can follow this interaction up with customized promotions or targeted add-ons.
Whether it’s to share marketing or sales messaging, provide further context with a visual depiction or simply to interact with 3D graphics in a new way, AR is surprising and delighting users with its ease of use and interaction. Customers and business partners seem to be hungry to take on new measures to distinguish themselves or their business offerings which continues to pave the way for AR.
Employees are Ready
More often than not companies hesitate bringing on new technology to avoid the additional strain it might cause employees to learn and adopt it into their workflows. However what many don’t realize is employees are often looking to work with the latest technology advancements. For a good proportion of AR integrations the main tool needed is already something employees not only own by are comfortable with using, a smartphone. Exploring the latest technology also gives employees incentive to stay and grow with a company who are providing them career and expertise growth in a given sector.
Augmented Reality is transforming the way business are interacting with consumers, whether they be individuals or other businesses. As this technology becomes more widely accepted throughout various industries and verticals it’s important to make sure your company isn’t getting left behind for delaying the exploration of integration.
Interested in seeing what Umbra's AR solution can do for your team's workflow? Try our free trial and Composit Viewer app to start uploading your 3D models today.